Ira’s Everything Bagel

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Noshing With Rebecca Weintraub & Steven Lewis – April 14, 2022

Authors, InCredible Communication: Uncover the Invaluable Art of Selling Yourself

This week, Ira spoke with Rebecca Weintraub and Steven Lewis, authors of InCredible Communication: Uncover the Invaluable Art of Selling Yourself  (published by Bloomsbury Business). In this communicative episode of Ira’s Everything Bagel, Rebecca and Steven talk about their successful remote partnership (with only one in-person meeting at USC; why they wanted to make the book approachable, yet filled with data; what the research tells us about communication; why perception is reality (“their perception is your reality”): why your credibility doesn’t live within you; the art of active listening; why the best communication is when you understand the motivation of the listener; how, in the realm of employment interviews, Zoom is a great eliminator but not a great hirer; the demise of the water cooler factor in virtual work; and the importance of “connective tissue” within an organization. 

Rebecca Weintraub, PhD is an expert in strategic communication, leadership and organizational communication. She is a Clinical Professor of Communication and Director of the Master's Program at the USC Annenberg School of Communication. Over the course of her career she has worked as a communication consultant and a corporate communication executive. Her clients have included senior executives from an array of industries including infrastructure, publishing, aerospace, automotive and military.

Steven Lewis is a Communication Strategist with an extensive background in training creative corporate leaders on their presentation skills. He is an elite personal presentation trainer who has worked with senior executives at NBCUniversal, Warner Bros., Verve Mobile, Hulu, Paramount, Fox and Stitch Fix. He has worked with various directors and actors for their promotional tours, including Tom Cruise, Zac Efron and Jennifer Lawrence.


He is also an Emmy Award winning TV Executive Producer, with a keen understanding of how to bring out the best in talent. Previously, Steven co-founded Greystone Communication, and has worked as a Producer at MTV. He was then a partner at Media Savvy, a media coaching firm.

« Noshing With Sweet Dick Whittington – April 7, 2022
Noshing With Marilyn Greenwald – April 21, 2022 »

Comments

  1. Diane says

    November 11, 2023 at 1:45 am

    Just saw your post on Sweet Dick Whittington….loved to listen to him every morning for years …I was fortunate enough to meet him several times in person at his various venues for his devoted listeners
    I.e Santa Claus For adults , Test The Beef musclemen …. So glad to see he’s alive and well…he’s one of a kind.

    Reply
    • Ira says

      November 15, 2023 at 6:32 am

      Thanks,Diane, I will forward your comments to him

      Reply

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All Comments for this Post:

  • Diane says:
    November 11, 2023 at 1:45 am

    Just saw your post on Sweet Dick Whittington….loved to listen to him every morning for years …I was fortunate enough to meet him several times in person at his various venues for his devoted listeners
    I.e Santa Claus For adults , Test The Beef musclemen …. So glad to see he’s alive and well…he’s one of a kind.

    • Ira says:
      November 15, 2023 at 6:32 am

      Thanks,Diane, I will forward your comments to him

BAGEL BYTES

“Ira’s Everything Bagel” is also available on Alexa, Apple Podcasts, Google Podcasts, iHeartRadio, PlayerFM, Pocket Casts, SoundCloud, Spotify, Stitcher Radio, Tunein Radio, and Vurbl.

“Bagels are the only bread that are boiled before baked. Once the bagel dough is shaped into a circle, they are dipped in boiling water for 3 to 5 minutes on each side. After that, they are drained and baked for about 10 minutes.”

Bagels have been to space! “It’s safe to say that the treats from Fairmount Bagels in Montreal are out of this world. In 2008, Astronaut Greg Chamitoff boarded Discovery for a 14-day flight into space. Accompanying him? Eighteen bagels from Fairmount, a shop owned by his aunt.”

“The word Bagel comes from the German word “bougel,” meaning “bracelet,” and by way of the Yiddish “beygl” which means “ring.” So, if it is not in the shape of a ring or bracelet, it is NOT a bagel.”

“What sets bagels apart from other types of bread is the fact that they are boiled. Some imitations are steamed, but they do not have the same chewy and crunchy crust and are not true bagels.”

“The first beugel bakeries were founded in New York City in the 1920s. Later the name was changed and called a bagel.”

“The hole in the middle of your bagel is no mistake. In fact, this bread was baked with a hole so vendors could slide them on to dowel rods, making it easy to transport them to wherever they would be selling their bagel that day.”

“Bagels are the only bread that are boiled before they are baked.”

World Champion Competitive Eater Joey Chestnut won Siegel’s Bagelmania Bagel Eating Competition in Las Vegas January 13, winning the title, a championship belt and $5,000 of the total $10,000 prize pool.

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