What if the greatest treasure in your life isn’t money, but the wisdom, relationships, and dreams waiting to be discovered right in your own backyard?
Ron Rubin, author of "Gold in Your Backyard: Lessons in Life, Leadership and the Power of a Dream," joins Ira for an inspiring conversation about success, leadership, mentorship, and living a life of purpose. In this episode of "Ira’s Everything Bagel," Ron shares why making money alone is never enough, the importance of finding—and keeping—a mentor, and the invaluable lessons he’s learned during his remarkable 54-year business career. He discusses the three keys to success taught by his current mentor—customer satisfaction, employee satisfaction, and cash flow—and explains how he built and operated businesses with no debt. Ron also reflects on purchasing The Republic of Tea in 1994, reveals the importance of the Five P’s (“Pre-Plan-Prevents-Poor-Performance”), and explains why “if you’re on time, you’re late.” Along the way, he offers practical advice for younger generations, including the value of buying term insurance early, writing hand-written thank-you notes, and assembling the right team. Ron also shares what inspired him to write "Gold in Your Backyard "and why pursuing your dreams can lead to a richer, more meaningful life than money alone can provide.
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