Joshua Lifrak, author, “Win Today: Six Steps to Mental Resilience, Peak Performance, and a Thriving Life,”
What separates high performers from everyone else? According to Joshua Lifrak, it’s not just talent—it’s mindset.
This week on “Ira’s Everything Bagel,” Ira sits down with Joshua Lifrak, author of “Win Today: Six Steps to Mental Resilience, Peak Performance, and a Thriving Life,” to unpack the powerful psychology behind success—and why winning the moment right in front of you is the ultimate game-changer.
Drawing from his background in sports, Joshua explains how momentum is built through small, intentional actions, and why accomplishment is simply the byproduct of a consistent process. He shares the six-step framework that helps anyone—from athletes to entrepreneurs—build mental resilience and perform at their highest level.
The conversation dives deep into:
Why elite performers treat the mental game as a competitive advantage
How defining your personal story and setting clear intentions can transform your trajectory
The difference between real positivity and “toxic positivity”
How to manage negative thoughts and overcome the brain’s natural negativity bias
The power of gratitude and daily resets to rewire your mindset
Why growth is a choice—and how marginal gains compound into major success
Joshua also shares personal insights on using knowledge, strategy, and action to overcome adversity—and why “there’s always a way” if you refuse to buy into negativity.
Whether you're striving for peak performance or simply looking to live more intentionally, this episode offers a practical, inspiring roadmap to help you win today—and every day after that.
ABOUT JOSHUA:
Joshua Lifrak, M.S. is director of performance and coaching at Limitless Minds, a mental performance consultancy, delivering keynotes and advising individuals, small businesses, and top multinationals. He started his career as a mental conditioning consultant with IMG Academy, working with MLB players, NBA and NFL draft picks, the US Soccer U-17 Men’s National Team and many elite college programs.
He then joined the Chicago Cubs as director of their mental skills program. Joshua’s work there culminated in the Cubs’ 2016 World Series victory. After his stint with the Cubs, he went on to be the Major League Mental Skills Coach for the New York Mets. Joshua, who has a Master's Degree in Exercise Science with a specialization in Sports Psychology from Ithaca College, lives in Sarasota, Florida.